About W&C
Wright and Collins provides end-to-end data lifecycle advisory services to NGOs. We act as a dedicated technical partner to bridge the gap between complex software capabilities and everyday staff workflows.
Strategic Technology Leadership for Mission-Driven Organizations
As Principal of Wright and Collins, Tara Collins brings over 20 years of expertise in nonprofit technology to her role as a strategic advisor. She specializes in full data lifecycle solutions, empowering NPOs through high-impact projects in CRM administration, complex data migrations, and platform optimization.
Tara’s approach combines deep technical proficiency with mission-aligned strategy, ensuring systems are not only implemented but fully adopted to drive clarity and efficiency. Working across a diverse range of industry-leading platforms, she serves as a trusted partner to NGOs and mission-driven organizations, maximizing their technology investments to deliver measurable, data-driven results.
Core Technical Specializations
- Full Data Lifecycle Solutions: Architecting end-to-end data pipelines from collection to reporting.
- CRM Administration: Designing clean, scalable database architectures tailored for donor management.
- Complex Data Migrations: Moving sensitive historical legacy data securely with zero downtime.
- Platform Optimization: Re-engineering existing tech stacks to eliminate operational bottlenecks.
Industry-Leading Platform Expertise
- Enterprise CRMs: Salesforce Nonprofit Cloud, Blackbaud Raiser’s Edge NXT, Bonterra (EveryAction/Network for Good) and Bloomerang
- Marketing Automation: HubSpot, Marketing Cloud, Mailchimp, Constant Contact
- Data & Analytics: Power BI, Tableau
- Operations & Support Systems: Asana, Slack, Zendesk
- Integration Ecosystems: Zapier, API integrations
Maximize Your Technology Investment
Ready to transform your nonprofit’s data infrastructure into a powerful asset for growth? Let’s discuss how to align your technology with your organizational mission.
Schedule a Strategic Consultation